A century is a long time to hold a road's worth of American dreams — and Route 66 held every one of them.
The shield went up in 1926 and became one of the most recognizable symbols in the country almost immediately. Not because of what it marked on a map, but because of what it promised: movement, possibility, the West. Over a hundred years, that shield has been photographed, painted, collected, and worn by people who understood that it meant something beyond directions. It's the emblem of everyone who ever needed to go somewhere and chose the beautiful way to get there.
The centennial is for all of them. And now it's for you.
